How to Choose a Real Estate Agent: The Complete Checklist for 2026

Choosing the right real estate agent is one of the most important decisions you will make when selling your property. The right agent can mean tens of thousands of dollars difference in your final sale price, while the wrong one can cost you time, money, and stress.

This checklist walks you through every step of finding and selecting an agent who will get you the best result.

Step 1: Research Your Local Market

Before contacting any agent, understand what is happening in your area:

Check recent sale prices for comparable properties in your suburb
Note the average days on market — are homes selling quickly or sitting?
Look at auction clearance rates in your area (nationally, clearance rates sit around 57.7% in early 2026)
Identify which agents are consistently selling in your suburb

Step 2: Shortlist at Least 3 Agents

Never go with the first agent you meet. Interview a minimum of three agents to compare their approach, fees, and local knowledge. Look for agents who:

Have sold properties similar to yours in your area recently
Can demonstrate strong local market knowledge
Have positive reviews from past clients
Are responsive and communicate clearly from the first contact

Step 3: Ask the Right Questions

During each agent interview, ask these essential questions:

"What is your commission rate, and is it negotiable?" — National median is 2.65%, but rates vary from 2.35% to 3.25% by state.
"What marketing strategy do you recommend, and what will it cost?" — Understand VPA costs ($4,000–$8,000 typical) and what is included.
"Do you recommend auction or private treaty for my property?" — In Sydney, 74% of homes go to auction. In other cities, private treaty may be more effective.
"What is your realistic price estimate, and how did you arrive at it?" — Beware of agents who quote high to win the listing, then push for price reductions later.
"How many current listings do you have?" — Too many listings means less attention for your property.
"How will you keep me informed?" — Agree on communication frequency and method upfront.
"What is your average days on market?" — Compare this to the suburb average.
"Can you provide references from recent sellers?" — Good agents will happily connect you with past clients.

Download our complete agent interview questions checklist to take into each meeting, or use the agent comparison checklist to score agents side by side.

Step 4: Watch for Red Flags

Unrealistically high price estimates: Some agents quote high to win the listing, knowing they will push for reductions once you are locked in.
Pressure to sign immediately: A good agent will give you time to compare and decide.
Vague marketing plans: If they cannot explain exactly where your property will be advertised and why, move on.
Poor communication during the interview process: If they are slow to respond before you sign, it will only get worse after.
No recent sales in your area: Local knowledge and buyer databases are critical advantages.

Step 5: Negotiate Commission and Terms

Commission is always negotiable in Australia. Consider:

Asking for a tiered structure that rewards higher sale prices
Negotiating the contract length — 60–90 days is standard, avoid 120+ day exclusive agreements
Clarifying exactly what is included in the commission vs. what costs extra
Understanding the cancellation terms if you are unhappy with performance

Step 6: Make Your Decision

Choose the agent who demonstrates the best combination of local expertise, realistic pricing, a clear marketing strategy, strong communication, and fair fees. The cheapest agent is not always the best value — focus on who will achieve the highest net result after all costs.

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